Economics of first-contact email advertising [An article from: Decision Support Systems]
Economics of first-contact email advertising [An article from: Decision Support Systems]
This digital document is a journal article from Decision Support Systems, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
Since the advent of the Internet, email has emerged as an important new form of personal communication. The focus of this research is on commercial advertising through the email channel. We analyze the underlying ec
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