Question by profeSSSSor: “what is search engine optimisation”?
I wanna know the basic intro of search engine optimisation.
any answers? plz.

Best answer:

Answer by Rawlyn
Did it ever occur to you to actually _use_ a search engine to find this out? They don’t just exist so we have something to study – they are useful tools for finding information too!

Give your answer to this question below!

“Lifetime value is expressed as the total dollar value of your average customer over the entire period that they’re likely to do business with you..”

- Bob Serling

Determining a customer’s lifetime value can reap big profits as you grow your business. However, if you are like just a bout all small business owners, you most likely have never determined the lifetime value of your customers and are thus forfeiting maximum income potential.

Do you understand what your customer’s lifetime value is?

Do you acknowledge why knowledge of your customer’s lifetime value is important? If you don’t understand the answers to these two questions, read on.

Too many businesses view their customers as simply a single purchase or perhaps a single purchase plus one additional backend purchase rather than understanding the lifetime value of their customers.

“Lifetime value is expressed as the total dollar value of your average customer over the entire period that they’re likely to do business with you.” – Bob Serling

So, how do you derive the lifetime value of a customer?

Finding the lifetime value of your customers takes for granted that you have multiple items to offer to your customers. Backend sale items may be your own or some affiliate product, but you must have a number of follow-on things (products to market after the first sale) to sell so that your customers have a number of chances to buy from you.

If you have been in business for a while, first find out the average length of time a customer stays with you. Next take net profit you have earned over this period of time and divide it by the number of steady customers you have.

For example, let’s assume you have been in business for six years. You view your customer list and find out that on average, your customers continue three active years with you before dropping into inactive status. During the past three years your total net profit has been 0,000 and your customer list numbers 1750 active customers.

To derive the lifetime value of each customer, you apply the following formula: Lifetime Value = Net Profit / steady customers or in the case above, it would be Lifetime Value = 0,000/1750 or 4.28

So why is this significant. Because, now you know that each new customer you acquire is worth 4.28 dollars to you over the average customer life of 3 years. Now you can estimate how much you can spend to get a new customer and continue to get a profit.

Now, let’s see some examples of how we can use this information.

For the purpose of this example let’s consider that you have an internet business with a website designed for selling your products. Let’s further consider that you are operating a Pay-Per-Click marketing campaign. You have calculated that one out of every hundred visitors to your site converts into an actual paying customer. You have a keyword that you are bidding 50 cents on. Which means that for every 100 customers you get through that particular ad you will convert one into a customer so to acquire that customer cost you .

[Note: If you are operating an offline business, the same principles can be applied to direct response advertising by replacing pay-per-click with a written advertisement that permits you to track your responses from that ad.]

Now let’s say that the product you are selling at this website sells for .00. Many website owners would assume that the Pay-Per-Click campaign with this keyword was a failure, because, you just spent to benefit a new customer who bought a dollar item. This is an initial loss of for every new customer you gain by this campaign. However, taking the longer view, that dollars actually earns you on average 4.28 for each new customer over a period of three years for a profit of 4.28!

Now, instead of being a failure, your Pay-Per-Click campaign can be regarded as a great success. Spend and get 4.28 back. How often would you like to do that?

Selling to your existing customers is always easier than getting new customers. You already have earned their trust, they have already bought from you and if the product or service they purchased from you was of high quality and met all their expectations or if you over delivered, they will most likely buy from you again. Satisfied customers are repeat customers.

So, if you want to maximize your profits, figure out the lifetime value of your customers and design customer acquisition campaigns that will skyrocket your total net profits rather than campaigns that consider only an initial sale.

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Basic Organic Search Engine Optimization Defined

There is a lot of talk nowadays about Search Engine Optimization, but not so much about Organic Search Engine Optimization itself. So what exactly is Organic Search Engine Optimization?

Organic Search Engine Optimization is just like ordinary Search Engine Optimization in that it is the process of optimizing the design of your website so that search results using keywords in search engines will rank your website higher in the non-paid listings. Organic Search Engine Optimization (also called Natural Search Engine Optimization) however, also has a slight difference from ordinary Search Engine Optimization in certain aspects but the main focus is to work towards getting the best ranking in Natural or Organic search results (SERPs).

For instance, Organic Search Engine Optimization requires your SEO team to evaluate your website thoroughly to see how best to optimize your website’s potential. The SEO team will then try to identify any technical issues which can bar your site from being indexed properly during the Organic Search Engine Optimization process.

Organic Search Engine Optimization also requires detailed keyword analysis to be done so your Organic Search Engine Optimization team can produce a list of appropriate keywords and phrases that can be used for your website. Keyword analysis should require real information about the function, products and services offered at your website, stay aligned with your goals for marketing your website, and try to get the best Organic Search Engine Optimization impact on the search engines and end users. Some Organic Search Engine Optimization specialists will give you a list of target keywords and phrases that have been ranked as to how popularly use each is by Internet searchers.

It has been found that to get the best search engine rankings, Organic Search Engine Optimization should rely on effective and efficient organization of the website, with content selected by your Organic Search Engine Optimization team so that keywords and phrases will not look ridiculous when used in the website content. Organic SEO starts with selecting the right Title and Meta tags, creation of on-page text with emphasis on content and layout, and then followed by insertion of internal links of the various web pages of your website. If these are followed by your Organic Search Engine Optimization team, keyword relevance and correct page formatting will increase.

Organic Search Engine Optimization also requires manual submissions of your website to directories and search engines. This helps assure you – the client – that Organic Search Engine Optimization will meet the special demands, regulations, and legal requirements of every search engine that is contacted by your Organic Search Engine Optimization

team.

Your Organic Search Engine Optimization team must rely on ethical link building techniques, not only to safeguard the security of your search engine rankings but also to allow your website descriptions to be placed under the right directory categories. Ethical Organic Search Engine Optimization link building will also help your website use only the correct resource web sites.

Does Organic Search Engine Optimization end here? Actually, no, your Organic Search Engine Optimization team must constantly track search engine submissions so that they can tweak and amend your website if needed to provide the best results for you. Organic Search Engine Optimization also requires that the team document their monitoring activities so you yourself know what is happening all the time.

It would be helpful if your Organic SEO team can track the numbers of visitors your site generates, to make it more convenient for you. After all, you need to concentrate on running your organization and/or business so Organic Search Engine Optimization should be a separate endeavor that others should do for you.

Otherwise, why outsource this function?

Organic Search Engine Optimization aims to help you bring in more visitors than you were getting before, so that your potential sales will be maximized in the process. But you need to avoid illicit practices and favor Organic Search Engine Optimization more because:

1) illicit marketing practices do not reflect well on you or the SEO team you hired.

2) Organic Search Engine Optimization does work when used the right way.

3) Organic Search Engine Optimization does not harm the search engine you will submit your website to, so you have a favorable image with search engines in general, and

4) Organic Search Engine Optimization is part of the use of best practices that have

been accepted by most of the Internet world nowadays.

How then do you find an Organic Search Engine Optimization team that you can work with? One way is to look for SEO industry data about who are the best Organic SEO players currently operating online. Examine the background of the company, and pay close attention to who they cite as their satisfied clients. You might want to contact these clients yourself discreetly so you can inquire into their Organic Search Engine Optimization experience with that SEO player. Another way is to ask people you know who have used Organic Search Engine Optimization themselves. Sometimes, the best way to get proper service is through ordinary word-of-mouth advertising from people you trust.

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Keyword Domination – One Step at a Time

You are most likely HERE reading this web page because you have figured out that the most important thing that you can ever do when building an online business is to create SEO positive keyword optimized content that brings buyers (not window surfers) to your website.

Let me tell you about my first experiences as an internet marketer and the things that I did that were such a mistake when to try to lure targeted visitors to my site.

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