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The Fishfinder 140 combines a 4-inch grayscale display and Garmin’s exclusive fishfinder technology into an entry-level sonar that’s perfect for any vessel where space is at a premium.Fishfinder 140’s included dual-beam transducer provides excellent shallow-water performance, and the wide viewing angle lets you see fish even off the sides of the boat. With an easy-to-ready grayscale display and backlight, the Fishfinder 140 has one of the sharpest screens for the money.Fishfinder 140 also offers
This is a great value for a 100 cigar humidor with a clear top. The humidor is Spanish cedar lined and includes a tray, hygrometer, and humidifier. Size: 13” x 10” x 6.5”.
I recently attended a meeting which highlighted an organization that took great pride in its culture, it’s values, how it treated it’s employees and the clarity of its expectations of its employees. Indeed, they had good reason to be proud. The clarity was greater than I see in many companies.
At the end of the presentation I asked “How do your values align with those of your customers? Do you find that those customers who share your values are more profitable than those who don’t?”
To the CEO’s credit he admitted that many of his customers were at the opposite end of the spectrum in terms of the values that drive their organizations. He didn’t indicate that any of his customers were closely aligned with his company’s values. Nor did he address the question “Do you find that those customers who share your values are more profitable than those who don’t?” I suspect that he didn’t have experience with customers who shared his company’s values which would explain the lack of a response to that final question.
My experience in working with clients and their customers, and in my own business, is that when you and your customers share the same values, you enjoy higher prices and profits. Let’s take a look at a simple example.
Often I get involved in helping clients negotiate deals or defining the strategy for the negotiation. Whenever a client or prospect approaches me to provide this service I tell them that my goal in negotiation is get a fair deal. That I believe that the greatest value lies in long-term relationships which can’t be created when one party is looking for the “best” deal for themselves. Then I tell them that if they’re looking for the best deal they can get, I’m not the right guy for the job.
Using this simple approach I make sure that my client’s values and mine are aligned. If they’re not, we don’t move forward. Why? Because we aren’t going to be successful in the negotiation if either of us is going against our natures. Let’s be clear, I’m not suggesting that I’m right and the prospect is wrong or vice versa. I’m simply saying that we’re not going to enjoy much, if any, success with divergent views on the right approach.
You can apply that same concept to any product or service you offer. If the customer wants you to alter your offering in a way that violates your value system, neither of you is going to enjoy much success. Limited success translates into lower prices. The lower the value that a customer can expect to receive, the less they’re willing to spend.
It’s counter-intuitive, but one of the easiest ways to command higher prices and generate higher margins is to set define your values and use those values to decide whether or not a prospective customer/client meets those criteria.
Dale Furtwengler helps his clients get higher prices for their products and services regardless of what their competitors or the economy are doing. For more pricing tips visit his Pricing for Profit blog
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When you create your own product, what should you charge for it? David answers a reader’s question and provides a few guidelines to help you determine a price for your product.
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Buy high, sell low? No, wait… If you like to play the stock market you most likely want to keep tabs on how the market is doing. The iPhone comes standard with a full-featured stock application that’s easy to use and offers accurate and up-to-date information. (01:44)
Across the country home prices are up nearly 7% from the lows in 2009. As Anthony Mason reports, some economists believe the housing market may still be on shaky ground. (01:45)
Book value is a company’s accounting value which generally has limited correlation to the business asset’s fair market value (FMV). Book value (aka carrying value or depreciated cost) is a generally accepted accounting principal (GAAP) referencing the asset’s net cost as recorded on business’s balance sheet. It denotes the original amount paid for an asset less any accumulated depreciation, amortization, or depletion made against the asset.
Tata Nano the much hyped people’s car is having tough times to tackle the falling sales volume which was the main aspect and strategy of commercially manufacturing tata Nano with low margin mass volume based strategy. Herein we look at what exactly went wrong with the Tata Nano and the road ahead in the Indian Market
When it comes to selling a business, you have to chalk out an effective exit planning strategy which brings you profit. Read this article to know the important points you must consider while selling a business and why it is beneficial to take the help of CEO peer groups for exit planning……
This paper argues that plantation of Jatropha Curcas , an energy crop for bio-fuel will bring the multifold social and economic benefits to the Nation. Top of everything, Jatropha Curcas, due to its unique characteristics has proved itself as a leading candidate for bio-diesel, hence a prospective cultivation it has the potential to resolve the energy crises facing by the Country . This initiative is the chance to improve our energy security and spur economic development by reducing dependence.
Brand experts reveal that in today’s competitive business world, entrepreneurs must seek to transform their products or services into brands. They say that transforming a service or product into a brand places it in the consciousness of the customers and gives you a share of their minds that whenever they need a product or services your branded service or product is what readily comes to mind amidst a product or service range of multiple options.
Trading System is a set of rules, parameters, and indicators that allow to determine entry and exit points during trading.It is very important not to make a mistake, otherwise it can lead to significant losses.To know more visit: http://www.tradinginbinaryoptions.com/
You may claim to have the best price, but what does that mean? Does it mean the same to your customers as it does to you? If not, you may be confusing the market.
Now that you’ve gotten past the pricing myth and narrowed your focus to those customers who value what you offer enough to pay a premium to get it, it’s time to innovate.
Dale Furtwengler helps his clients get higher prices for their products and services regardless of what their competitors or the economy are doing. For more pricing tips visit his Pricing for Profit blog
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Professor Mohan Sawhney, Kellogg School of Management, webinar presentation on “Creating Superior Customer Value in a Connected World” to the CMO Community on the March 31st 2009. Video Rating: 0 / 5
The Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. It delivers expert guidance on designing, implementing, and evaluating a CV strategy that benefits service and information-based organizations. Building upon concepts, cases, and in-chapter applications, the book addresses best practices, organizational responsiveness, market orientation, and the planning and strategy issues that result in
Shareholder value . . . core competence . . .six sigma . . . right sizing . . . These influential strategy ideas have lured many companies into a dangerous internal focus, viewing the world from the inside out. As a result, companies lose sight of the market, which leads to poorresults over the long run. Inside-out thinking distracts companies from the core purpose of a business: to create and serve customers. Fulfilling that purpose can be done only by approaching strategy from the outside in
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In today’s markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer’s dominant power in today’s economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authors show how the successful sales force breaks away from traditional thinking and transforms themselves into
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