Traffic generation seem to be one of the hardest parts of online marketing for most website owners. Perhaps it’s the idea of having to find people to come and look at your site, or using the various platforms to encourage more traffic that scares people into inactivity. To be honest, I don’t know.

What I do know is how to generate a flood of traffic to just about any website with very little out-of-pocket expenses.

The idea of this eBook is to show you exactly how to do this, so wh

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• ISBN13: 9780470547816
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.A completely re

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Question by Brenda P: Who are these people who produce spyware and malware? Is anyone out there willing to admit it?
I live in an area with a lot of technology jobs and when someone tells me their company does “internet marketing” I wonder if that is what they do.

Best answer:

Answer by RMT
even Yahoo uses spyware called cookies

Add your own answer in the comments!

This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don’t, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization’s marketing strategy.

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Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus

Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether you?re a veteran marketi

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1) this kind of marketing does exist in real life?
2) if so, what is his name? also affiliate marketing or other?

thanks a lot

Best answer:

Know better? Leave your own answer in the comments!

When I ask, all the people that I meet in business, if they know their top 10 customers, most proudly announce that they do. Then, when I then ask who their top 10 most profitable customers are, it is normally a very different look. Do you know? And why would you care? This article explores the importance of knowing the lifetime value of your customers and how to calculate it. This way, you can spot trends as they happen, and make the most from them.

How do you calculate your profitability?

You will need to apply some simple accounting rules in relation to fixed and variable costs. Stop yawning and stick with me, since this is important. OK, maybe you have a good accountant; they will be able to help you out – if not, get a new one!

To calculate your fixed costs, look at all the items that you spend money on every year. Things like; rent, light, telephone, salary costs, etc. When you have the total, then divide that by the amount of customers you have, and that is the amount you will assign as the fixed cost to each customer.

To calculate your variable costs, you will need to add up the cost of goods sold. Items such as; material costs, variable manufacturing costs, sales commissions, lead generation costs, service costs, etc.

This will give you a total cost of doing business, and what most companies do, is apply the variable costs the same way as the fixed costs and calculate an average margin. For example if you had turnover of €100, and your fixed costs were €30 and the variable costs for the year were €40, your margin would be €30 or 30%.

How do you calculate individual customer profitability?

You have your average margin, what you now need to do is to divide your customers into groups. Suggestions would be as follows;

* Top 5 revenue earning customers

* Middle 5 revenue earning customers

* Bottom 5 revenue earning customers

* 5 customers in each industry

* Additional metrics may include

o Location

o Number of employees

o Sales representative looking after them

o Products they buy

Once you have your rankings, then try and apply the above calculations to each segment. Apply your fixed costs as a proportion of revenue each customer generates.

Now apply the variable costs to each customer segment. Some products may cost more to produce. Some locations may cost more to service, and some of your larger customers may seek larger discounts, which can all eat into your margin.

Calculating the lifetime value of a customer

Once you have an average profit per segment, you can create the average profit per segment. Just by getting this far you will have obtained huge insights you’re your customer base.

You will finally need to look at how long your average customer stays with you, and how much they buy. So say customer X, has been with you for 6 years, has spent €500 with you, and the margin has been 20%. That means the customer has generated €100 for your bottom line.

That is the secret to successful business – knowing the lifetime value of a customer.

Now you know the Lifetime Value – what next?

Whatever the answer you come up with, you now will have the secret to multiplying your profits. Select the groups that deliver you the most lifetime value. With this information you can do the following.

* Work out how much you are prepared to spend to get a new customer that will deliver you €100. Use this as the basis of your marketing plan

* Love your existing customers in those segments, and continue to sell to them.

* Identify the least profitable ones, and either relinquish your attention on them, or find ways to increase the value they deliver to you.

* Use the information gained, to target your marketing and lead generation activities on similar types of prospects.

* Ask each one of them for two referrals, after all, since they are giving you so much profit, they must be happy!

The above exercise is one that should yield you massive returns on the time spent. However, once completed, you should seriously consider putting in a system, which tracks this information as you go on. This way, you can spot trends as they happen, and make the most from them.

Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call “Customer Equity,” a strategic framework designed to maximize every firm’s most important asset, the total lifetime value of its c

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Very few sales happen on the first point of contact. You have to follow-up. You need to build rapport with your prospects, and instill confidence. They need to be persuaded they are making the right decision. This can take several follow-up letters or emails. 60% of sales can be lost because the timing wasnt right for the prospect, or they were simply not followed-up. You would be amazed by the number of people who fail to follow up a prospect simp

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“Sick And Tired Of Getting Tons Of Traffic That Isn’t Buying? Sounds Like It’s Time To Reexamine Your Keywords!”

Do you know how important keywords are to your business?

You might not realize it, but your keywords are the reason your traffic comes to you, they are the reason people know your site exists and they are the only reason that your customers purchase. In fact, they are so important that if you are struggling to make sales, they might be the sole problem. Seems unlikely?

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