Action Step #1 – Attracting Targeted Traffic

When you\’ve got TARGETED traffic arriving at your site, your visitors are more inclined to make a purchase – plain and simple. Let\’s just say that you were promoting real estate, and you you\’re plugging acne treatment, it\’s highly unlikely they\’ll convert. Ideally, getting LASER TARGETED traffic will get you best results, and even then, continually work on sourcing the best traffic you can.

Step #2 – Create An Offer That Isn\’t Easy To Refuse

When you\’ve got something of true value, which can genuinely help your customer, TELL THEM – make it crystal clear! Using fake testimonials, shady, unrealistic claims with fake proof just isn\’t acceptable. Tell them how your offer can actually add value to them, and help them if they buy your product or service. What\’s the benefit they get out of it? How does the use of your services or product make your customer\’s life more enjoyable and easier? Those are the benefits that you must highlight in your sales copy.

Action Step #3 – As Much As Possible Split Test EVERYTHING

It\’s essential that you split test as much as possible. This can include the images, the header, the tagline, the \’Buy Now\’ button, you name it. Split test until you get the highest converting version of your sales copy. Split testing is crucial, regardless of what you\’ve got to offer, it applies to virtually any site. Learn from the big guys. Take Amazon for example. They split test extensively, on everything mentioned above. Why? Because they understand that even the slightest of differences can result in weak results, or a site consistently converting visitors into customers.

Action Step #4 – Make Sure You Get Feedback From Visitors

Despite the size of your site, whether a few pages or a hundred, getting feedback from your visitors can mean the success or failure of your efforts. It\’s important to know if your visitors are having problems with finding forms, navigating pages, getting images, or any other problems for that matter. The problem is that your average visitor will probably not take the time to email you about it, so this is easier said than done. You have to make it very easy for prospects to contact you, or perhaps even set up a survey right there on your site. If you\’re finding that people have having troubles navigating through your site, fix it right away. If people tell you that there\’s spelling and grammatical errors, again, fix it straight away.

As mentioned at the beginning of this article, converting visitors into customers is NOT rocket science. In order to get the desired end result, you need to have all the ingredients and components working together. What\’s the desired end result? A conversion!

Upon mastering these skills, and finding a system that works for you to convert traffic into customers, you can usually rinse and repeat it across all of your sites for similar conversions. Having said all this, there are external factors to be considered. To name a few, these would include the different sources of traffic, the demographics of your audience etc.

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Making money online isn’t really that simple as most “online gurus” who want to sell their latest gimmicks make it sound like. There is quite a huge learning curve to overcome and some patience and discipline is required to make a living online.

On the other hand, if you stay focused and start treating the “whole game” more like a real business rather than just trying out one “secret tip” after the other to make a few quick and easy bucks, it actually becomes relatively easy (compared to other ventures) to make a living online.

So, what should a newbie do to get started making a living online?

To me, there are 3 crucial pillars, which build the foundation for long-term success (the kind of success you should be going after):

* Traffic

* Conversion

* Repeat Sales

Let’s have a closer look at these 3 pillars:

Traffic: There are many different ways to generate traffic and I’d like to warn you right upfront: There isn’t such a thing as free traffic – either you have to pay for it with money or with your time. To make a long story short, I think, the best kind of traffic is pay-per-click traffic. It’s targeted, converts well, provides a decent ROI and it gives you immediate feedback about what to expect from a particular niche.

Of course, you first have to master PPC before you can enjoy the advantages I mentioned above. Otherwise it’s more than likely that you will loose most of your money.

Conversion: Getting a lot of traffic is great, but if you don’t know how to convert it into leads and sales, it’s pretty useless. Conversion is all about understanding your niche and your market. Who are your most likely customers, where do you find them, what do they want, what are their concerns and problems…

Answer these questions and provide true value for “your people” and they will start listening to you, they will become your customers, your friends and even raving fans. They will buy from you and do it again and again as long as you are providing outstanding value. That’s conversion! It’s not always easy to achieve, but if you keep up that great work you’ll get there.

Repeat Sales: That’s actually the easiest part. The hardest part is to get people to buy from you the first time, but once they trust- and like you it’s a piece of cake to sell them again and again. Just make sure not to betray their trust in you or your business will quickly start going downhill.

Also, you don’t even need your own products. There are thousands of products and services you can sell as an affiliate – just make sure to select only top quality products.

All you need to do is to take one step after the other:

* Generate some traffic and direct it towards a squeeze page that appeals to your market.

* Study your market, find out about their concerns, problems, desires… and provide valuable information together with great offers.

* Optimize your lead generation- and sales process. Test and track everything, split test your ads, landing pages…

* Once you get a positive ROI, buy more traffic

* Rinse and repeat: Keep on growing your list, provide more great value, offer outstanding products, test, track and optimize your processes… you get the idea.

Now you have a great long-term business that runs almost on autopilot. And now you can go after other niches and do the same again and again – the sky is the limit.

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