What is a good “Intro to Marketing” textbook?
by on Sunday, September 5th, 2010 | 1 Comment
Question by Josie Spruce: What is a good “Intro to Marketing” textbook?
Ideally I’d like it to be reasonably current and include info pertaining to the internet. I have access to a lot of books cheaply so price isn’t as important, but it would be good to get a few suggestions in case I have trouble finding one. Thanks!
Best answer:
Answer by ajay
go to www.excellup.com
look into MBA notes section. They have just started putting contents for MBA so wait for more content to be live
Give your answer to this question below!
Try searching for “marketing” and marketing related keywords in the textbook search engine http://www.bigwords.com and see what comes up.
Hope this was of help.