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When Your Customers Vote, Does Your CRM Listen?

When Your Customers Vote, Does Your CRM Listen?
Customers vote with their feet, every day, at every stage of the transaction. Unfortunately, most companies’ CRM systems can’t hear what customers are saying. Customer relationship management – Business – E-Commerce – Marketing – Customer Service
Read more on PC World

When Your Customers Vote, Does Your CRM Listen?
Customers vote every day, implicitly through how they prioritize, how they spend their time, and where they engage in transactions (or not). So instead of asking your customers and prospects for an explicit vote, your CRM system needs to listen much more carefully to discern when they have made a choice, and decode what it means about their level of satisfaction.
Read more on CIO

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